Stand Up Paddle Board Shopping… minus the clutter and confusion

For a customer that is simply looking for the all around best standup paddle board, the best inflatable SUP, the cheapest paddle board, the most classic wooden SUP paddles, the lightest carbon fiber SUP paddle, or the most economical standup paddle, there is a dizzying array of options in the SUP surfing and flatwater market. Often time’s choice is nice, but sometimes it can lead to paralysis by analysis. I’ve been in your shoes shopping for SUP boards, paddles, and accessories, and this experience falls into the later. That’s really the impetus for starting Tower Paddle Boards.

With close to one hundred SUP board brands and dozens of stand up paddle brands, we figured someone needed to step in and clarify things for a prospective consumer. We’d simply identify the top company in each product category, and offer only their products. And where we felt we could add something ourselves, we’d develop our own product, cut out the middlemen, and sell it direct. Nothing else! We’d identify and offer the highest quality brand of SUP boards – surfing, SUP inflatable’s, and flat water boards, and we’d identify and offer the highest quality brand of stand up paddles – wood, carbon fiber, and fiberglass. We’d then identify and offer the best value in SUP boards, and the best value in paddles. We’re not a superstore with the widest selection. Nor are we a cut-rate discounter at the sake of quality and customer service either. We may well offer some of the most expensive boards you can find anywhere, just as we’ll offer you some of the most unbelievable prices on other boards. Don’t confuse what we offer you just because we’re on the web. We just keep an eye on the market for you and help you get to the point. That’s how we prefer to shop, and we figure we’re not the only ones!

Direct to Consumer

We’re truly a direct to consumer SUP retail company. We play in both the high-end and low-end of the paddle board market. Some boards we offer are contract manufactured in Thailand at the same factory that the premium brands (and premium priced) in surf and SUP use. Other Tower SUP boards target the value-conscious consumer and are contract manufactured in China at the same factories that the low-end (and sometimes accompanied by questionable quality) companies use. We import direct to San Diego and sell directly to the public at wholesale prices at our beachside San Diego retail location and online countrywide at the prominent TowerPaddleBoards.com.

The combination of direct local sales, yet massive worldwide reach due to our significant web presence gives the feel and expertise of buying from a local surf shop, yet the economics of scale advantages of buying direct from an SUP wholesaler. We leverage these competitive advantages to provide value at both ends of the market – we bring down the price on high-end stand up paddle surfing boards (while matching quality), and bring up the quality on low-cost SUP boards (while matching prices).

The Tower Company

Tower Paddle Boards, or Tower (as in a lifeguard tower), is a dedicated stand up paddle boarding brand. As a San Diego based company strategically located in the heart of Southern California, our operations are at the epicenter of the worldwide surf culture for over half a century. Our SUP company was founded two blocks from the surf and seven blocks from Mission Bay, a paradise of over 4000 acres of stand up flat water paddling.

While we are physically intertwined within the surf community, our presence reaches around the world thanks to our management team’s Internet savvy and eCommerce expertise. Whereas most SUP companies branched into the stand up market from the surf industry and bring with them that worldview, Tower comes from a broader consumer products and services background. Thus compared to the overwhelming majority of the SUP paddle, paddle board & accessories market, Tower is a little different. The Tower business model is not constrained by the 3-layer legacy surf shop distribution model that 95% of the SUP retail and SUP wholesale market is tied to. Untethered, we market & sell direct.