Don't confuse Tower boards with the
commodity "package deal" boards on the
market. Tower is kind of the "Anti" package
deal brand! We strongly promote and sell some of
the most high-end quality brands of boards, paddles,
and accessories on the market. We also produce,
import, and direct market our own Tower boards,
so the price on those boards surprises a lot of
We get the question, "Do you
have a package deal," a lot on the phone from
newbies to the sport because our board price points
are in the same ballpark as the "package deals"
(humorously, we're better priced a lot of times).
That's where the comparison ends, however. Go beyond
a superficial look and you'll soon discover that,
aside from price, our boards are much closer to
high-end performance SUPs. The shape is highly considered,
every attention is put into style and design, and
there is a full complement of high-end board features.
We just happen to only sell direct (we're kind of
the Dell of the SUP market), so the price is 30%-50%
less than comparable boards you'd buy thru a shop
(or anything that goes thru and is priced for the
traditional 3 tier distribution channel).
Quite the contrary, the "package
deal" board companies sell thru regular retail
channels and sell direct at the same price (and
in process, often times, earn the ire of their retail
partners), and they simply achieve a low price point
by pumping out really cheaply made and cheaply considered
boards by cutting any corner they can to get the
price down, even silly stuff. Quality, style, considered
design, high-end features are not on the radar in
the "package deal" companies... only price.
It's a short-sighted business model, as are their
Twice as Good
Thru intelligent SUP design...
Lighter, yet better floatation
Shorter, wider, thicker = more foam volume (the
light part) and less surface area (the heavy part)
Shorter, yet more stable
Width = Stability. SUP companies missed this while
they were all copying Laird.
Sexier, yet more classic
Stylish, classic, triple-stringer surfboard looks.
Not 1980s “windsurferish” flashy.
Maintains beauty with use
Transparent exterior wears (dents & dings) like
a surfboard. Doesn’t quickly chip like all
epoxy painted boards will.
Comfy high-end diamond grooved deck pads. Not cheapest,
crappy pad manufacturer offers.
Far easier to store
Under 10” will fit in an apartment or bedroom.
11’6” plus presents a storage dilemma
Double concave bottom to aid fins with tracking.
Not flat bottom because it’s cheaper to manufacturer.
Ample rocker and boxy, rounded outline reminiscent
of a really big shortboard. Not an outline resembling
a canoe ;)
1/2 the Price
You cut out the middleman & pay roughly what
a retailer (REI, the local kayak or surf shop, or
Costco even) pays for a comparable SUP.
We stack up well, very well against
the competition. By competition, we’re referring
to economy priced, all around SUP boards. While
we do make a high-quality, very well considered
board, we know what we are and what we are not.
We don’t make the best SUP boards money can
buy. Nor do we make the fastest. We simply make
a well conceived, high-quality board, upgraded where
it makes sense not where it doesn't. Then we offer
it at a very competitive price because we sell it
direct. It’s also a bit of a looker!
We know what we are. We know
what we're not.
If you want a high-end paddle surfing SUP, we highly
paddle surfing boards, which we carry in our
Diego SUP shop and recommend every day, often
times over our Tower boards. For SUP racing, there
are a number of specialty (and quite expensive)
brands like Bark
or SIC (Sandwich
Island Composites). We know what we’re
not and we’re not afraid to point you in the
Important attributes to consider when
selecting a stand up paddle board.
The Big "3"
By far the most critical attributes to consider
when SUP shopping are floatation (volume), board
weight, and stability. Because it's easy to quantity
and differentiate, uninformed SUP newbies typically
zoom in on board length alone and they come to the
conclusion that they need to get an 11'-12' board
and all will be well. In truth, board length should
not even be a primary consideration. Here's what
|205 Liters. Floats a 250 lb paddler
or surfer effortlessly.
||Under 200 Liters at 11’6”
or under. Slightly over at 12'.
|26 lbs with deck pad and fins.
||35+ lbs, but they usually claim
~30 lbs ;)
||Wider (32” wide) plus thicker
(5.5”) equals better floatation and better
stability, even when ~2 feet shorter.
||If you want stability, you’ve
got to get a really long board, which is also
Riding in Style?
Once you've got the basic necessities covered, you
should turn your attention to comfort, style, and
durability. If you're looking to get into stand
up paddle boarding, it's likely in part because
it's a cool new sport that supports an active, healthy
lifestyle. Be sure to ride in style and comfort
and don't foolishly get a board that will look like
complete crap in a year or two.
|Stylish, classic, sexy, triple-stringer
surfboard looks, popular for over 50 years.
flashy (and often goofy) painted on graphics
in wild colors.
Deck Pad Comfort
|We independently source high-end
Tower-branded diamond grooved deck pads.
||Comfort is sacrificed in place
of cost. They use the cheapest available. Your
feet foot the bill.
|Sanded surfboard style finish.
Transparent exterior wears (dents & dings)
like a surfboard. Easy to repair.
||Glossy painted finish, like a
car. Exposes contrasting off-color interior
when it inevitably chips with even moderate
Before you bring home a 12' stand up paddle board,
give storage some serious consideration. A 12' board
is big, really big. Depending on where you live,
storing it may be a huge issue, not to mention transporting
it around. Surprisingly, most damage to SUPs happens
out of the water.
| Designed to fit into an apartment
lifestyle, if necessary. Will even fit in a
||Requires a minimum 12’ length
room, so either a garage, living room, or rec
room is usually the only option.
A shorter, lighter, more manageable
board sees few dings.
|Hopefully you live on the water,
or you can get a parking spot really close because
these things are heavy, especially in the wind.
Tight corners, stairs, and doorways are also
to Volume Strategy
|Shorter, wider, and thicker to
achieve more volume in a shorter board.
||Copycat of most standard 11’-12’
SUPS: 11’6”-12’ long, 30”
wide, and 4”-4.5” thick.
|Fin Box Durability
||Intelligently designed, SUP-friendly Futures
fin boxes like on high-end SUPs
||Use outdated FCS surfboard fin boxes (ill-suited
for SUPs). Fin boxes more likely to fail.
Adapts to it's Environment?
By definition, all-around SUPs are meant to be flexible
enough to be used in many different environments.
Ideally, they're supposed to possess the coolness
of a surfboard, yet work just fine in a waveless
environment. Ask yourself is that really what you're
Fin Set-up Flexibility
| Flexible 5-fin box set-up like
on high-end SUPs.
||Offer only single fin or maybe
a 2+1 fin configuration, if you're lucky.
Flat Water Tracking
Intelligently designed double
concave bottom aids fin with tracking.
|Flat bottom because it’s
cheaper to manufacturer. All the tracking is
in the fin.
|Very surf friendly as the shorter,
wider boxy outline facilitates turning similar
to a shortboard surfboard
Not really designed for surfing
but workable in playing around in small waves
Purposely designed surf-friendly rocker
- 7” up front and 3.5” tail rocker.
|Minimize board curve in order to maximize
the number of boards that can be cut out of
each foam block. Seriously.
Flat Water Glide
|Good floatation helps glide, but don’t
kid yourself it’s not a racing board.
||Longer profile helps glide, but don’t
kid yourself it’s not a racing board either.
Shop for a Tower Fit 9'10"