Tower Fit -vs- The Competition

Don't confuse Tower's Classic paddle board line of stand up paddle boards with the commodity "package deal" boards on the market. Tower is kind of the "Anti" package deal brand! We strongly promote and sell some of the most high-end boards, paddles, and accessories on the market. We also produce, import, and direct market our own Classic line of Tower boards (EPS/Epoxy), and our manufacturer direct price on those surprises a lot of people.

We get the question, "Do you have a package deal," a lot on the phone from newbies to the sport because our board price points are in the same ballpark as the "package deals" (humorously, we're better priced a lot of times). That's where the comparison ends, however. Go beyond a superficial look and you'll soon discover that, aside from price, our boards are much closer to high-end performance SUPs. The shape is highly considered, every attention is put into style and design, and there is a full complement of high-end board features. We just happen to only sell direct (we're kind of the Dell of the SUP market), so the price is 30%-50% less than comparable boards you'd buy thru a shop (or anything that goes thru and is priced for the traditional 3 tier distribution channel).

Quite the contrary, the "package deal" board companies sell thru regular retail channels and some even sell direct at the same price (and in process, often times, earn the ire of their retail partners), and they simply achieve a low price point by pumping out really cheaply made and cheaply considered boards by cutting any corner they can to get the price down, even silly stuff. Quality, style, considered design, high-end features are not on the radar in the "package deal" companies... only price. It's a short-sighted business model, as are their products. Don't fall prey. You've been warned!

For example, take our 9'10" Tower Fit
It's twice as good, at half the price!

Twice as Good
Thru intelligent SUP design...

  • Lighter, yet better floatation - Shorter, wider, thicker = more foam volume (the light part) and less surface area (the heavy part)
  • Shorter, yet more stable - Width = Stability. SUP companies missed this while they were all copying the first boards on the market, which were 11' to 12' long and only 30" wide or less.
  • Sexier, yet more classic - Stylish, classic, triple-stringer surfboard looks. Not 1980s “windsurferish” flashy.
  • Maintains beauty with use - Transparent exterior wears (dents & dings) like a surfboard. Doesn’t quickly chip like all epoxy painted boards will.
  • More comfortable - Comfy high-end diamond grooved deck pads. Not cheapest, crappy pad manufacturer offers.
  • Far easier to store - Under 10” will fit in an apartment or bedroom. 11’6” plus presents a storage dilemma to many.
  • Tracks better - Double concave bottom to aid fins with tracking. Not flat bottom because it’s cheaper to manufacturer.
  • Surfs better - Ample rocker and boxy, rounded outline reminiscent of a really big shortboard. Not an outline resembling a canoe ;)

1/2 the Price
We cut out the middleman & you pay roughly what a retailer (REI, the local kayak or surf shop, or Costco even) pays for a comparable SUP. You're basically buying wholesale in single units.


Best Stand Up Paddle Boards

Our Classic SUP series stacks up well, very well against the competition. By competition, we’re referring to economy priced, all around SUP boards. These are the boards that will run you $1200 in a retail store and have brand names with a good history. We're not talking about the crappy "package deal" companies.

While we do also make the very finest high-quality paddle boards, with industry leading design, and using the latest cutting edge materials right here in our Skunk Works factory in San Diego, those boards are a separate story to Classic Series discussed above, which are made overseas. We don't pretend our Classic Series boards are the best boards on the market, but we will make a strong case that they are the best value you will find anywhere on a decent SUP.

Classic Triple Stringer SUP

If you are interested in going beyond economy paddle boards

On the other hand, if you are looking for premium design and quality in a paddle board, also offered in a manufacturer direct model, we have much to offer you.

Inflatable Paddle Boards

Our iSUPs are some of the best inflatable paddle boards on the market and best selling iSUPs at any price (even iSUPs that cost $500+ more). Customers rave about the convenience of inflatable paddle boards. Easy to store and transport, and for anything outside of the surf zone our Adventurer and Xplorer models are just as good as hard boards.

Premium Design & Quality - Made in the USA

If you will settle only for the very best, our US-made Platinum Carbon Cross-Link SUP and SUP Race Series (Carbon Matrix Construction) boards are what you are looking for and as we offer these thru a "shaper direct" model you can save up to $1000 or more off retail prices on similar boards (but honestly, ours are even better on the design, quality, and craftsmanship front too).

Shopping for an All-Around Economy SUP

Important attributes to consider when selecting a basic stand up paddle board.

The Big "3"
By far the most critical attributes to consider when SUP shopping are floatation (volume), board weight, and stability. Because it's easy to quantity and differentiate, uninformed SUP newbies typically zoom in on board length alone and they come to the conclusion that they need to get an 11'-12' board and all will be well. In truth, board length should not even be a primary consideration. Here's what is important:

Tower Fit 9'10"
The Competiton

Floatation (Volume)

216 Liters. Floats a 230 lb paddler or surfer effortlessly. Under 200 Liters at 11’6” or under. Slightly over at 12'.

Board Weight


26 lbs with deck pad and fins. 35+ lbs, but they usually claim ~30 lbs ;)
Stability Wider (32” wide) plus thicker (5.5”) equals better floatation and better stability, even when ~2 feet shorter. If you want stability, you’ve got to get a really long board, which is also very heavy.

Riding in Style?
Once you've got the basic necessities covered, you should turn your attention to comfort, style, and durability. If you're looking to get into stand up paddle boarding, it's likely in part because it's a cool new sport that supports an active, healthy lifestyle. Be sure to ride in style and comfort and don't foolishly get a board that will look like complete crap in a year or two.

Tower Fit 9'10"
The Competiton



Stylish, classic, sexy, triple-stringer surfboard looks, popular for over 50 years.
1980s “Windsurferish” flashy (and often goofy) painted on graphics in wild colors.

Deck Pad Comfort

We independently source high-end Tower-branded diamond grooved deck pads. Comfort is sacrificed in place of cost. They use the cheapest available. Your feet foot the bill.

Finish Durability

Sanded surfboard style finish. Transparent exterior wears (dents & dings) like a surfboard. Easy to repair. Glossy painted finish, like a car. Exposes contrasting off-color interior when it inevitably chips with even moderate use.


Before you bring home a 12' stand up paddle board, give storage some serious consideration. A 12' board is big, really big. Depending on where you live, storing it may be a huge issue, not to mention transporting it around. Surprisingly, most damage to SUPs happens out of the water.

Tower Fit 9'10"
The Competiton



Designed to fit into an apartment lifestyle, if necessary. Will even fit in a bedroom. Requires a minimum 12’ length room, so either a garage, living room, or rec room is usually the only option.


A shorter, lighter, more manageable board sees few dings.



Hopefully you live on the water, or you can get a parking spot really close because these things are heavy, especially in the wind. Tight corners, stairs, and doorways are also tricky.

Weight to Volume Strategy

Shorter, wider, and thicker to achieve more volume in a shorter board. Copycat of most standard 11’-12’ SUPS: 11’6”-12’ long, 30” wide, and 4”-4.5” thick.
Fin Box Durability Intelligently designed, SUP-friendly Futures fin boxes like on high-end SUPs Use outdated FCS surfboard fin boxes (ill-suited for SUPs). Fin boxes more likely to fail.


Adapts to it's Environment?
By definition, all-around SUPs are meant to be flexible enough to be used in many different environments. Ideally, they're supposed to possess the coolness of a surfboard, yet work just fine in a waveless environment. Ask yourself is that really what you're getting?

Tower Fit 9'10"
The Competiton

Fin Set-up Flexibility

Flexible 5-fin box set-up like on high-end SUPs. Offer only single fin or maybe a 2+1 fin configuration, if you're lucky.

Flat Water Tracking

Intelligently designed double concave bottom aids fin with tracking.

Flat bottom because it’s cheaper to manufacturer. All the tracking is in the fin.



Very surf friendly as the shorter, wider boxy outline facilitates turning similar to a shortboard surfboard

Not really designed for surfing but workable in playing around in small waves and whitewater.



Purposely designed surf-friendly rocker - 7” up front and 3.5” tail rocker.


Minimize board curve in order to maximize the number of boards that can be cut out of each foam block. Seriously.

Flat Water Glide


Good floatation helps glide, but don’t kid yourself it’s not a racing board. Longer profile helps glide, but don’t kid yourself it’s not a racing board either.

Shop for a Tower Fit 9'10"