Tower Paddle Boards Launches Tower Magazine, a Beach Lifestyle Magazine
San Diego, CA March 23, 2015 – Tower Paddle Boards has officially launched Tower Magazine, a beach lifestyle magazine that delivers compelling content full of resources and inspiration to live a happy life. New content is delivered globally to readers inboxes every Monday and Thursday. Tower Magazine lives online at http://tower.life.
"In the wise words of Gary Vaynerchuk, 'Every company is a media company [in today's socially connected world].' We believe our Tower Magazine can be the heart of the burgeoning Tower beach lifestyle brand." says Founder/Editor-in-Chief of Tower Paddle Boards and Tower Magazine Stephan Aarstol, "Owing our own media means our customer acquisition costs go to zero, and therein lies a sustainable competitive advantage."
Tower Paddle Boards promotes a work environment that encourages working to live and not the other way around. Tower has been able to practice what they preach by adding five hour work days, 5 percent profit sharing, an office that is one block from the beach and random staff adventures. By implementing these types of things, Tower is able to share via Tower Magazine the key factors they have learned for living a happy, healthy, prosperous and inspired life.
Marketing Director of Tower Magazine, Alice Zarka, explains, "Tower Magazine is an online magazine for people who want to venture outside of their comfort zone with adventure and use beach lifestyle as their motivation. We create content to fuel discovery of the world around us and within ourselves. Tower Magazine is our space to share what we've learned about inspired, authentic living and to create a community around the common goal of living a life less ordinary."
Tower Magazine can be found on Instagram, Facebook, Twitter and YouTube. Readers can sign up for Tower Magazines weekly emails online at http://tower.life.
The Tower brand is well known within the US, and at an exponentially growing pace worldwide, as the purveyor of the beach lifestyle. Tower creates products and services that engage and inspire the human spirit. They disrupt markets with their value proposition of selling high-quality at low cost by leveraging their online marketing expertise and their direct consumer online business model.
Tower Paddle Boards US Headquarters
845 Garnet Avenue
San Diego, CA 92109