3 iSUP Brand Tiers of Tower
Shop Tower's 3 Brand Tiers
Tower X-Class | Elite Series - Shop Now
Our X-Class Elite Series uses enhanced double layer construction enhanced with four 6” wide carbon fiber stringers running the length of the top and bottom deck, two on bottom and two on top. This enhances the rigidity of this board. We also sandwich in two carbon fiber strips in between the first and second PVC tarpaulin sandwich rail layers, creating extra durability in the rails plus some added stiffening. You can spot boards in our X-Class Elite Series by the X subscript trailing our Tower logo.
Tower | Premium Series - Shop Now
Our Tower Premium Series uses double layer construction. This is the same (and only) gold standard construction that Tower used for over a decade, and what led to Tower Paddle Boards becoming a household name in the paddle board market. It’s what led to us becoming one of the fastest growing private companies in the US, what led us to being name dropped by Jeff Bezos in his annual letter to stockholders, and what led to us being named one of Mark Cuban’s best investment in the history of Shark Tank. The Tower Premium Series is the core of our brand, amazing direct to consumer value on one of the finest quality paddle boards in the industry.
Tower S-Class | Starter Series - Shop Now
Our S-Class Starter Series uses fusion construction. It’s a starter board with an economical price that will work with any budget. While it’s Tower’s economical option, don’t confuse that with a low quality inflatable paddle board. The Tower S-Class is not like the single layer boards, which we consider disposable iSUPs, that have flooded the inflatable paddle board market. Buyer beware on those, and they’re more widespread than you might think even from brands that make outlandish claims about being major SUP brands. You can spot boards in our S-Class Starter Series by the S subscript trailing our Tower logo.
Want to learn more about inflatable paddle board construction?
If you would like to learn more about inflatable paddle board construction, we have put together an extensive page detailing everything you need to know to get up to speed on iSUP construction and what to look for with many brands that misrepresent the quality and construction of inflatable paddle boards they sell.
Ready to get your paddle board adventures started?