X-Class Carbon Matrix iSUP (Board Only)

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Retail: $1,799.00 Price: $849.00
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X-Class Inflatable Paddle Board
  • X-Class Inflatable Paddle Board
  • Elite Class iSUP Tail
  • Carbon Matrix X-Class Fins
  • X-Class Inflatable Cargo Net
  • X-Class iSUP by Tower
  • Carbon Matrix X-Class Rail Strip
  • Carbon Fiber iSUP
  • Carbon Fiber iSUP Rail
  • X-Class iSUP Deck Pad

X-Class Carbon Matrix iSUP (Board Only)

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PRE-ORDER & SAVE $100! USE CODE: dtc
Expected to ship in late July 2022

If you need something sooner, all iSUPs in our Premium Series ships immediately. If you want an X-Class this year, we recommend you pre-buy as we have a limited quantity on order so we may stock out.

For the SUP enthusiast who has to have the absolute best, the Tower team brings you industry leading rigidity by adding two massive 6" thick carbon fiber stringers on both the top and bottom deck of Tower's double layer, hand glued construction base, the gold standard in quality for over a decade. We also add carbon fiber strips in the rails for a durability bump. At 10'4" in length by 32" in width, the Carbon Matrix X-Class is the time tested and proven layout of our popular Adventurer 2.

iSUPs from our X-Class Elite Series include a standard 3-Year warranty. Learn more about the X-Class >>

NOTE: This is a board only. Hand pumps, ePumps, and SUP paddles are purchased separately. If you want a full package with this board, you can order here

Description

Carbon Matrix Inflatable Paddle Board Performance

PRE-ORDER & SAVE $100! USE CODE: dtc
Expected to ship in late July 2022

If you need something sooner, all iSUPs in our Premium Series ships immediately. If you want an X-Class this year, we recommend you pre-buy as we have a limited quantity on order so we may stock out.

Carbon Matrix X-Class Elite Series iSUP

Stiffness is the key to a good paddle boarding experience. This is precisely why inflatable paddle boards went from less than 1% of the SUP market to over 70% in about five years when Tower introduced its first 6” iSUP to the market in early 2012. Prior 4” thick models had been on the market for 5 years and never caught on. Tower’s introduction to the market increased rigidity by 400% and suddenly inflatable paddle boards were not only on par with hard boards, but better in most all respects. Pretty much any iSUP brand you encounter today followed our lead. Today, inflatable paddle boards make up over 90% of the market. From less than 1% just a decade ago.

Tower X Series Logo

What is the Tower X-Class Enhanced Double Layer Construction?

Our X-Class Elite Series construction enhances the foundational double layer, hand glued construction that has made Tower Paddle Boards a household brand name known for quality iSUPs over the past decade. It’s a major jump in production costs to achieve, but by integrating in two 6” wide parallel carbon fiber stringers onto the top and bottom of our already stiff inflatable paddle boards, we’ve turned it up to 11. As our foundation is double layer, hand glued construction, we are able to sandwich in the carbon fiber stringers between the thick PVC infused drop stitch layer and the outer, reinforced PVC sandwich layer. This gives the board unrivaled rigidity.

We use the proven outline and rocker profile of our 10’4” x 32”Adventurer 2 iSUP, from our Premium iSUP Series. From the exterior look, there are subtle differences. One aesthetic difference is the two wide, slightly embossed stringers running the length of the SUP on the top and bottom deck. The other is the reinforcing, and raised rail strip with an exposed triple dash to show the carbon fiber strand encased below.

With this enhanced double layer, handle glued construction reinforced with carbon fiber rails and stringers, this inflatable paddle boards can support up to 400 lbs. It comes in our popular white with blue stripes deck design with a faux teak boat decking look to the deck pad, which was first introduced to the market with the Chris Craft x Tower collaboration that was named the #1 SUP worldwide by the prestigious Robb Report.

While nearly the entire inflatable stand up paddle board market seems to be in a race to the bottom in terms of quality and service, Tower Paddle Boards is raising the stakes on quality and service. Our 3 year warranty on our X-Class Elite Series iSUPs is one of the best warranties in the industry, and more importantly we’ve been a trusted name in the industry for well over a decade, so if you ever have to actually use your warranty we won't give you the run around like is all too common in the industry. Many of our original inflatable SUPs, always made with our Premium Series double layer, hand glued construction are still running strong with a decade of use.

What’s Included with this Paddle Board?

It comes with a faux teak looking deck pad, a 2+1 fin configuration with a removable center fin, a front cargo net, a roll-up carrying strap, a center handle plus another handle up front and back, and a leash attachment ring on the tail. 

NOTE: Paddles and pumps are sold separately from this board only product. You can also purchase just the Carbon Matrix X-Class iSUP Package if you like.

This X-Class Elite Series inflatable paddle board comes standard with a 3 year warranty.

Tower's History of Quality & Service

Founded in 2010, for over a decade Tower Paddle Boards has produced only inflatable paddle boards using double layer, hand glued construction, which is the gold standard and most expensive construction in the iSUP industry. The truth is our cost efficient direct to consumer only distribution strategy allowed us to do this and still have some of the best prices in the industry for close to a decade. 

Over time, however, all sorts of fly-by-night inflatable paddle board brands popped up trying to mimic Tower’s very public success in the iSUP market. They did this by selling lower quality paddle boards and trying to spin them off as equivalent quality, often employing excessive amounts of advertising, affiliate marketing, bogus top-10 lists, or fake reviews on Amazon. It confused consumers in the market to the point that today, something like 90% of consumers are duped into purchasing a single layer iSUP, the lowest quality and lowest cost construction on the market. Even most of the better known brands in the industry sell fusion boards, like our new S-Class Starter Series “Economy line”, as their top-of-the-line construction they offer. Fusion construction boards are decent, but they are not on par with double layer, hand glued construction.

No brands are going where we’re going with our Tower X-Class Elite Edition, where we’re intentionally increasing our production costs by nearly 60% to serve stand up paddle enthusiasts that will accept nothing less than the best.

Understanding SUP Industry Pricing

When we started Tower in 2010 with our pioneering direct to consumer strategy, we were selling paddle boards at $499 while the competition sold them for $1200 to $1600. Pretty much all the paddle board brands sold into the retail distribution channel at the time where boards were sold face to face, so low quality boards weren’t an option. Everything was decent quality or better. With the competition touting “you get what you pay for” (which was no longer true as it was more like you get what distribution channel you buy thru), it took 2 years of slow growth for consumers to come to understand that our Tower inflatable SUPs were not only the same or better quality, but you could reach us on the phone while you couldn’t with the other brands. Our low prices were so threatening to the status quo and so disruptive that some of the established SUP brands and some SUP factories were essentially price fixing and trying to block us from freely competing in the market. Our service was better. Our prices were half. And our quality was as good or better. With time, we became the biggest brand name in SUP and still hold that title today in quality inflatable paddle boards. Soon, we became one of the fastest growing companies in the nation. Then we were one of the first paddle boards to sell on Amazon - Jeff Bezo's even name dropped us in one of his annual letters to stockholders. We became one of Mark Cuban's best investments of ABC's Shark Tank. Our success was very public, and there have been dozens and dozens of imitation attempts since over the past decade.

As we launch the X-Class Elite Series construction boards in 2022, the market has changed dramatically. The market today is dominated by two factions. Today, the market is infested with basically disposable quality boards from an unending number of here today, gone tomorrow brands. And good luck with customer service! I've seen FaceBook groups dedicated to customer service complaints on one or another SUP brand that have hundreds of members. It's that bad. 

Faction #1: On the low end is disposable-quality, single layer inflatable paddle boards sold by the hundreds of thousands a month by a dizzying array of fly-by-night brands and Chinese non-brands, mostly on Amazon, driving the quality of iSUPs and the quality of customer service lower and lower as they fight with each other for pole position on Amazon and give Amazon half the revenue when revenue share and advertising fees are factored in. Consumers have largely adapted to just accepting buying disposable everything to save a few bucks. This isn't great news for landfills. In almost comedic irony some of these same brands promise to plant a tree for every iSUP sold. The funny things is they're also planting a disposable iSUP in a landfill near you!

Faction #2: The other faction is the heavy advertising brands that typically sell fusion construction boards (and many also sell single layer boards), and try to pass them both off as the highest quality construction and price them even above Tower’s double layer, hand glued construction boards. Many of them are finding success in growing revenue because spending millions upon millions on advertising is pretty effective at hoodwinking consumers. Nonetheless at the end of the day, the advertising platforms are efficient monopolies so their cut of what consumer’s pay grows and grows by the year to nearly half the price you pay as a consumer. This is why Google, Amazon, and FaceBook have become some of the first trillion dollar companies in mankind's history. Most of these heavy advertising SUP brands spend quite a bit more today on advertising and commissions to the channel to sell a single board then they do on producing that board. To us, that's sad. It's a sad reality that the biggest ticket item you are paying for today in the SUP world is to be advertised to. Not the product. Especially, with the coming of age of the Internet and consumers ability to buy directly from brands with no middlemen with a single click. Nonetheless, the paddle board industry has ironically come full circle back to retail with 50% margins being absorbed by the channel, Amazon, monopolistic ad platforms, or all three. Consumers once again are getting screwed, and completely left out of the biggest benefit of globalization, the fact that things cost way less to make. Worse off, today they are getting ripped off primarily on the worst quality products, instead of quality products but ones only sold in retail stores. 

Thus in today’s market, Tower’s challenge is not just to prove that our prices are so low on the highest quality boards because of our direct to consumer only strategy, but also to illuminate the reality that most boards being hawked as quality today are anything but quality, even from brands that claim to be the “best selling sup brand worldwide” or the “#1 SUP brand” or “Premium boards at non-premium prices” or whatever nonsense claims they can conjure up. Our challenge is to illuminate the fact that ad heavy brands are charging you hundreds more for lesser boards than Tower sells because they have to spend millions in advertising. The world is back to retail, albeit a shadier, less face to face form of it. Tower is one of the few paddle board brands out there that sells direct to consumer ONLY, and critically doesn’t sell wholesale, or thru excessively heavy ad spending (we've spent less than 3% of revenues on ads over the past decade, where many brands spend more than 30%!), or by giving retail margins to Amazon and driving quality to the basement in order to make all these schemes work. We do sell on Amazon, but at prices 20% higher than our site and we don't advertise there or even focus there. We merely offer our boards on Amazon as a convenience to customers that are willing to pay Amazon's extra toll, because there are a ton of customers searching specifically for Tower inflatable paddle boards on there already. 

The introduction of the Tower X-Class Elite Series is Tower once again showing SUP consumers that the best value is (and always has been) buying from Tower, with our direct to consumer ONLY business model. And more importantly that this value can be at any level of quality – it can be on starter boards like our newly released Tower S-Class iSUPs, on our Premium Series iSUPs that made Tower Paddle Boards a leader in quality iSUPs over the past decade, or in innovative construction methods that few brands will even follow like our Carbon Matrix iSUP in our X-Class Elite Series of inflatable paddle boards.

Approved by Stephan Aarstol

Specifications

Weight: 32 lbs

Dimensions: 10'4" length by 32 width by 6 thickness

Volume: Unknown exactly, but probably 300 Liters plus

Weight Capacity: Up to 400 lbs

Nose Rocker: 4 inches

Tail Rocker: No tail rocker

Fin Configuration: 2+1 plastic fins, with large detachable center fin

Onboard Accessories: Carrying handle, rear surf leash d-ring

Included External Accessories: A detachable SUP center fin, a Tower branded deck pad. Repair kit comes with patches and valve wrench (glue is to be sourced locally)

Construction: Enhanced double layer, hand glued PVC construction. High-pressure inflatable (Tested safe to 25 PSI, but only 10-11 PSI is necessary for optimal performance)

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