Alice Zarka Named Tower.Life Marketing Director for Tower Paddle Boards
San Diego, CA February 2, 2015 – Tower is thrilled to welcome Alice Zarka to their progressively growing team. After being named the #1 Fastest Growing Private Company in San Diego in 2014, Tower set off on an ambitious goal to expand the company into a much broader beach lifestyle brand. Tower Magazine was then born, an online publication sharing California’s laid-back lifestyle with the world. Tower found Alice a perfect fit for tackling the task of growing Tower Magazine, which lives online at http://tower.life.
“With a resume chock full of branding, editorial and analytical experience, Alice is a jack of all trades when it come to digital communication,” explains Stephan Aarstol, found of Tower Paddle Boards. He goes on to say, “The best employees are usually the ones that aren’t looking for a job. We recruited Alice away from a prominent local social media company.”
The Kansas native graduated from The University of Kansas with a degree in Journalism & Strategic Communications. She then found her way to the coast and before Tower spent time honing her skills at Casual Fridays as a Social Media Strategist. She then decided it was time to take on more responsibilities and challenge herself within her career. This is when she joined the Tower team.
“I had heard of Tower back in Kansas and when I started thinking about moving to San Diego, it was at the top of a short list of dream jobs,” explains Zarka, “I was impressed with how the brand was doing something different in the industry and provided opportunities for young people to make a job out of following their passion. When I found out Tower was starting an online magazine, I knew I had to go for it.”
The Tower brand is well known within the US, and at an exponentially growing pace worldwide, as the purveyor of the beach lifestyle. Tower creates products and services that engage and inspire the human spirit. They disrupt markets with their value proposition of selling high-quality at low cost by leveraging their online marketing expertise and their direct consumer online business model.