Tower Paddle Boards Begins Five Percent Profit Sharing With Employees
San Diego, CA June 9th, 2015 – Tower sets out to be the number one business to work for in Southern California, as it continues to grow and be the leading company in the SUP industry.
"We focused on becoming the number one fastest growing company in San Diego and we did that. We then focused on offering the best customer service in the industry, we're doing that. Now, our focus is to be the best place to work in San Diego," explains Stephan Aarstol, founder of Tower Paddle Boards.
Everyone on the Tower team participates in the profit sharing plan, as part of their already impressive list of employee benefits. Each month, five percent of the company profits gets put into a bonus pool, from which star performers receive bonuses tied to outstanding levels of effort and productivity.
"We rolled the profit sharing out at the same time we moved to the five hour workday. It's about efficiency, not about working less," stated Aarstol, "We only keep people that are ambitious enough to earn the privilege of the five hour day. By adding profit sharing while simultaneously moving to a five hour workday, we nearly doubled staff compensation overnight (when calculated by their per hour equivalent wage.)"
Aarstol noticed that many times, owners were the ones concerning themselves with productivity, where employees were not. "I want everyone at Tower thinking like an owner," he explains.
Employee benefits also include five hour work days, Tower Tuesday's, a daily gratitude blog, weekly "stoke reports" and team trips.
The Tower brand is well known within the US, and at an exponentially growing pace worldwide, as the purveyor of the beach lifestyle. Tower creates products and services that engage and inspire the human spirit. They disrupt markets with their value proposition of selling high-quality at low cost by leveraging their online marketing expertise and their direct consumer online business model.