Stand Up Paddle Board Shops

The thinking within the SUP industry is that wherever there is water, there [eventually] will be stand up paddle boarding. At Tower Paddle Boards, we think that’s a good thing for a number of obvious reasons, and two often overlooked ones:

1) More people paddle boarding means more people fit and healthy, which our society as a whole could use

2) More people paddle boarding means more people spending time on the water, peering into the water below them, and generally developing a connection and appreciation to the water around them that land dwellers typically don’t have. This will have a far reaching effect. You would never see Hawaii have an ecological disaster like the 2010 oil fiasco in the Gulf of Mexico because the people of Hawaii have a deeply entrenched connection and appreciation for the ocean. The ocean is a part of live in Hawaii. If stand up paddle boarding brings a little of this to the rest of the world, the ecological benefits will be enormous.

So we’re all for pushing the adoption of, and the awareness of, stand up paddle boarding. To that end, we’d like to make a special effort to encourage the proliferation of dedicated stand up paddle board shops around the world. Not a kayak store or surf shop that carries a few paddle boards in the back, but 100% dedicated stand up paddle board shops. Like little ads sprinkled throughout the world (that people will see when they drive/bike/walk by), we believe these dedicated shops are what is critical in raising the awareness and adoption of SUP. We’ll list those shops (including our own San Diego shop) at this URL.

Get your SUP retail shop listed!

If you operate a dedicated SUP retail shop and would like to get added to our business referral list, it's a two step process:

Step 1: Add a link to our site from yours

Step 2: Email us a brief on your company and let us know the page where you linked to us and we’ll gladly add your company to our list.

You can link to us however you like, of course, but if you need some info on our company here it is:

Tower SUP – Find SUP paddles, paddleboard accessories, and the best SUP boards for stand up paddle surfing and flatwater standup paddle boarding at Tower Paddle Boards.

Email us at:

Stand Up Paddle Surfing Lessons


Tower Paddle Baords
1253 Garnet Avenue
San Diego, CA 92109

Standup Paddle Sports
121 Santa Barbara St.
Santa Barbara, CA 93101

15571 Commerce Lane
Huntington Beach, CA

Capt'n Kirks
525 North Harbor Blvd.
San Pedro, CA 90731

Paddle Power
1500 West Balboa Blvd.
Newport Beach, CA 92663

Blueline Paddle Surf
24 East Mason St.
Santa Barbara, CA 93101

Covewater SUP
726 Water Street
Santa Cruz, CA 95060

80A Windward Ave.
Venice CA 90291


Big Winds
207 Front Street
Hood River, OR 97031


C4 Waterman
330 Coral Street
Honolulu, HI 96813


Island Surf & Sail
3304 Long Beach Blvd.
Brand Beach, NJ 08008


Florida Boarder
1010 W Grace St
Tampa, Fl 33606

Florida Paddleboards
2915 Jupiter Park Drive, Unit 600
Jupiter, FL 33458

Solstice Sports
408 N. Howard Ave., Unit D
Tampa, FL 33606


Ottawa Paddle Shack
255 Richmond Rd.
Ottawa, Ontario