Media Contact: Stephan Aarstol
Standup Paddle Board Press
by Stephan Aarstol
Major Media & Accomplishment Timeline
2012 - Tower gets backing from Mark Cuban on ABC's Shark Tank.
2013 - Mark Cuban names Tower as his best investment in the history of Shark Tank.
2014 - Tower is named the #1 fastest growing private company in San Diego, California.
2015 - Tower iSUPs are named "one of the 10 most impressive products in the US on the INC 500" and Tower ranks #239 on INC Magazine's list of the 500 fastest growing companies in the US. Later that year, Tower invents the Five Hour Workday and rolls it out to the entire staff.
2016 - In a busy year, Tower is named one of the top 5 SUP brands in the world, Amazon founder Jeff Bezo's name drops Tower Paddle Boards in his annual letter to stockholders, and Harvard publishes an HBR case on Tower.
2017 - The prestigious Robb Report names Tower's Chris Craft iSUP the #1 best SUP worldwide over $2400 & $3400 competitor SUPs
2018 - People Magazine features Tower as one of Shark Tank's "Most Successful Products Ever" with $34M in sales
2019 - The Five Hour Workday phenomenon invented at Tower Paddle Boards in 2015 and subsequently spread to over 10 million people worldwide is featured in the Wall Street Journal and the New York Times.
Historical Press Timeline
April 28, 2020 Press Release
Tower's 5 Hour Work Day concept was named as a finalist in Fast Company's World Changing Ideas: North America
March 10, 2020 - Article in the Guardian discusses companies following Tower's lead into experimenting with the 5 Hour Workday.
February 10, 2020 Press Release
Tower Paddle Boards Named to the IAB 250 Direct Brands to Watch for 2020
November 6, 2019 - The New York Times discusses the 5-hour workday (invented at Tower in 2015) concept's spread around the world.
October 24, 2019 - The Wall Street Journal spotlights a German company's five-hour workday implementation, originally inspired by Tower.
October 10, 2019 - USA Today features Tower among list of 20 best selling products in Shark Tank history.
June 1, 2019 - The Tower Group launches the Tower Beach Club, a high-end waterfront event venue in San Diego, which also doubles as Tower's retail showroom and offices.
May 17, 2019 - Western Washington University names Tower founder, and WWU alumni, Stephan Aarstol as their 2019 Entrepreneur of the Year.
March 2019 - The Harvard Business Review publishes an HBR case study on eBikes and Amazon based loosely on Tower, with expert commentary from Tower CEO Stephan Aarstol
November 29, 2018 - Internet Retailer spotlights The No Middleman Project
November 25, 2018 - People features Tower as one of ABC's Shark Tank's "Most successful products ever" with $34 million in sales
October 31, 2018 - Inc. Magazine features an article on Tower's innovative direct to consumer focused No Middleman Project
October 30, 2018 - The Tower Group launches the No Middleman Project (code name: "the Amazon antidote"), where consumers can shop the best direct to consumer brands from one easy place.
October 30, 2018 - The Tower Group expands into another major product category, eBikes with the launch of Tower Electric Bikes.
July 1, 2018 - University of San Diego names Tower Paddle Boards Founder Stephan Aarstol to their Alumni Hall of Honor
May 6, 2018 - The Financial Times discusses the spread of Tower's 5-Hour Workday
January 31, 2018 - InflatableBoarder.com Interview with Tower Paddle Boards CEO Stephan Aarstol – SUP Company Spotlight
February 24, 2017 - ABC's 20/20 features Tower Paddle Boards as one of Shark Tank's all-time best investments
February 22, 2017 - Our City Magazine names Tower CEO Stephan Aarstol to list of top 10 most influential business leaders in San Diego
February 1, 2017 - Tower opens it innovative Brand Experience Store in prime beach retail location in San Diego
January 5, 2017 - Chase Master's "More than Money" Feature of Tower CEO Stephan Aarstol in Fortune Magazine
January 2, 2017 - Tower named to Internet Retailer's 2016 "Hot 100" list of world's most innovative e-retailers
December 16, 2016 Research & Markets
Tower named as one of the top five "key vendors" in the worldwide SUP Industry
December 5, 2016 Chase Master's Features Tower CEO Stephan Aarstol in Fortune Magazine
October 20, 2016 - Tower CEO Stephan Aarstol's article, "The 5-Hour Workday is Heresy in America - Not So Much Around the World."
September 17, 2016 - UK's #2 newspaper, The Daily Mail article on Tower CEO & the 5 Hour Workday book
September 17, 2016 - Fox & Friends' Tucker Carlson interviews Tower CEO Stephan Aarstol
"The point of life is not work" interview
September 8, 2016 - The Five Hour Workday book interview on CNBC's Power Lunch.
September 8, 2016 - Hamburg Germany's #2 newspaper, MorgenPost, dubs Tower CEO "The World's Best Boss."
September 8, 2016 - The Street article, "The Case for the Five Hour Workday."
September 1, 2016 - CNN Money with Maggie Lake (CNN International) interviews Stephan Aarstol on The Five Hour Workday.
August 31, 2016 - TheHustle.co discusses Amazon's recently announced 30-hour workweek test and contrasts it to Tower Five Hour Workday.
August 30, 2016 - Fast Company features an article on The Five Hour Workday book.
August 29, 2016 - The American Dream show with Craig Sewing interviews Stephan Aarstol about The Five Hour Workday.
August 29, 2016 - Nationally syndicated TV newsmagazine show The List interviews Stephan Aarstol about The Five Hour Workday.
August 25, 2016 - News radio interview on The Five Hour Workday book.
August 15, 2016 - Good Morning San Diego's Brad Perry interviews Stephan Aarstol on The Five Hour Workday book.
August 8, 2016 - Business Insider article on the rising success of Tower Paddle Boards, their investment with Mark Cuban, and their Five Hour Workday.
July 28, 2016 - Brainfluence author Roger Dooley interviews Stephan on The Five Hour Workday book.
July 27, 2016 - Entrepreneur Magazine runs the article "How to Make a 5-Hour Workday Work for You"
July 25, 2016 - Tower ranks #34 Fastest Growing Private Company in San Diego
San Diego Business Journal's Fast 150
- 3rd consecutive year Tower has made the list
July 22, 2016 - Voice of America interviews Stephan Aarstol on The Five Hour Workday in article, "Does reducing 40-hour workweek improve bottom line?"
July 18, 2016 - Talk show icon Adam Corolla interviews Tower CEO Stephan Aarstol on The Five Hour Workday book.
July 13, 2016 - Art of the Start author Guy Kawasaki interviews Stephan on The Five Hour Workday book.
June 16, 2016 - Mertro article on a case for the five hour workday.
June 15th, 2016 - The Five Hour Workday debuts as the #1 bestseller in the "Workplace Behavior" category during pre-launch a full month before it's official release.
June 8, 2016 - "Five Advice Books to Add to Your Coaching Library and Gift a New Grad" book recommendation article in Forbes
June 6, 2016 - INC article on "How to Increase Productivity by Working Fewer Hours."
June 3, 2016 - HuffPost Business article, "Can this Shark Tank Company Take on an Industry Working a Five-Hour Day?"
June 1, 2016 - SD News article on Tower success with the Five Hour Workday.
June 1, 2016 - CFO Magazine's article, "Productive Idea: A Five-Hour Workday?"
January 28, 2016 - ABC's Beyond the Tank features Tower Paddle Boards
January 28th, 2016 Dallas Observer
Dallas Observer spotlights Tower Paddle Boards
January 26th, 2016 The Bellingham Herald
Bellingham Native to be on Shark Tank and feartured in The Bellingham Herald
January 21st, 2016 Press Release
Prweb.com Releases a Press Release on Tower Paddle Boards Upcoming Feature on ABC's Beyond the Tank
December, 2015, Yoga Digest
Yoga Digest talks to Stephan Aarstol, CEO/Founder of Tower, about the Five Hour Workday.
December 10th, 2015 Press Release
Sunglasses by Tower Launched from Shark Tank Company, Tower Paddle Boards
December, 2015 Inc. Magazine
Inc 500 Magazine quotes Tower Founder & CEO, Stephan Aarstol, in an article on how small business CEO's feel about 2016
November 2nd, 2015, CBS 8 San Diego
Tower Paddle Boards lands a feature story on CBS 8 San Diego
November 2nd, 2015, Center of Executive Excellence
Aarstol's Five Hour Workday Recognized by Center for Executive Excellence
October 9th, 2015 Inc.com
Inc.com Highlights Towers Five Hour Work Day
September 22nd, 2015, PayPal
CEO/Founder, Stephan Aartsol, talks about how PayPal has helped with the growing success of his business
August 19th, INC Magazine's "INC 500" List of Fastest Growing Private US Companies
Tower is named the 239th Fastest Growing Private Company in America
August 19th, Inc. Magazine
Tower Paddle Boards is Selected as one of Inc. 500's "10 Most Impressive Products" in the US
August 15th, 2015, Paypal Business
Paypal features a customer spotlight video spotlight on the homepage of Paypal's Business website
June 29th, 2015, London Times
The London Times Features Tower Paddle Boards in an article on Amazon Lending
July 28th, 2015, Amazon
Amazon does a spotlight story on Tower CEO Stephan Aarstol
July 21st, 2015, Ford Motor Company
Ford features Tower's Inflatable paddle boards in their Ford Edge TV spot
July 16th, 2015 San Diego Business Journal
Tower named #15 on the list of the Fastest Growing Private Company in San Diego for 2015
July 15th, 2015 Press Release
Tower Moves Retail Store to Miramar Warehouse Location
July 9th, 2015 Press Release
Kylee Seifert Named Director of Business Development for Tower Paddle Boards
May 26th, 2015 PayPal.com
PayPal Spotlights Tower Paddle Boards Success
May 1st, 2015 Press Release
Tower Paddle Boards Begins Five Percent Profit Sharing With Employees
May 1st, 2015 Press Release
Tower Switches to Five Hour Work Days to Increase Productivity
April 17th, 2015, INC Magazine
Tower CEO Stephan Aarstol publishes article on 5-Hour Work Day on INC Magazine
March 23rd, 2015 Press Release
Tower Paddle Boards Launches Tower Magazine, a Beach Lifestyle Magazine
March, 2015 Press Release
Tower Paddle Boards Presents Another Best in Class Inflatable Stand Up Paddle Board; the 10'4" Adventurer 2
March 11th, 2015 Entrepreneur Magazine
Amazon Exclusives launches with Tower as test pilot
March, 2015 Press Release
Tower Introduces Best in Class 12'6" Inflatable Racing SUP
February 2nd, 2015 Press Release
Alice Zarka Named Tower.Life Marketing Director for Tower Paddle Boards
January 12th, 2015 Press Release
Tower Paddle Boards Presents Their Carbon Cross Link Line
January, 2015 Press Release
Shark Tank Company hits $10 Million in Lifetime Sales
November 11th, 2014 99 Designs
99designs interviews Tower
CEO, Stephan Aarstol
October 1st, 2015, Evolution Magazine
Tower CEO Stephan Aarstol featured on the cover of Evolution Magazine
September 15th, 2014, The Competitive Edge
Scott Britton interviews Tower CEO Stephan Aarstol on The Competitive Edge Podcast
September 10, 2014, INC GrowCo
Tower Paddle Boards is names as one of Mark Cuban's best Shark Tank investments
September 1st, 2014 Press Release
Celso Bemvenutti Hired as Brand Filmmaker for Tower Paddle Boards
September, 2014 Press Release
Tower Paddle Boards Lands a $500,000 Credit Line from HSBC
July 16th, 2014, San Diego Union Tribune
Tower CEO on panel discussing if San Diego is the country's hub of sporting goods
July 15th, 2014 Press Release
Lauralee McIntyre Brought on as Director of Communications at Tower Paddle Boards
July 10th, 2014, San Diego Business Journal
Tower named the Fastest Growing Private Company in San Diego for 2014
June 23rd, 2014, San Diego Business Journal
Article on Tower manufacturing here (in San Diego) and abroad
April 29th, 2014 LadyLux
LadyLux interviews Tower CEO, Stephan Aarstol
April 24th, 2014 TheRichest
Tower named #4 most successful company
in the history of Shark Tank
March 2th, 2014 WGN Radio (Chicago)
WGN Radio's Garry Meier Interviews Tower's CEO, Stephan Aarstol
January 29th, 2014 The Walrus
Kim & Nolan interview Tower CEO Stephan Aarstol on The Walrus Morning Show
January 27th, 2014 Union Tribune
Front page Business Section: Jaws of Success article
January 15th, 2014 LinkedIn Experts
Tower CEO, Stephan Aarstol, is invited to contribute as a LinkedIn Expert
November 11th, 2013 People Magazine (Sexiest
Man Alive Edition
Tower CEO, Stephan Aarstol, featured in Shark
Tank's Big Winners
September 15th, 2013 Press Release
Galen Eckenroth Named Director of Operations for Tower Paddle Boards
August 15th, 2013 MacDirectory
Tower iSUPs featured in MacDirectory's
Fitness in Style Section
August 6th, 2013 Forbes Magazine
Tower mentioned in a Forbes Magaine article, "Is
your Company and Industry Leader?
July 15th, 2013 Press Release
Launches US SUP Factory, hires reknowned shaper
July 6th, 2013 Entrepreneur Magazine
on the importance of pricing
by Tower CEO Stephan
June 3rd, 2013 Fast Company
Tower Paddle Boards CEO Stephan Aarstol went against
the current, and battled [SUP] industry forces with
May 31st, 2013 Cadre DC
Remarkable People You Should Know About: MastermindTalks
Edition" lists Tower's CEO
leaders such as
, and more.
April 26th, 2013 Under 30 CEO
to Build a High Quality Brand with an Affordable
- Tower's Founder & CEO Stephan
Aarstol discusses building the Tower brand in the
paddle board industry.
April 9th, 2013 Forbes Magazine
Founder & CEO quoted in a Forbes article alongside
leading SEO experts
April 8th, 2013 IdeaMensch
interview with Tower Founder & CEO Stephan Aarstol
March 14th, 2013 Press Release
Expands into prime San Diego beach retail location
March 1st, 2013 The Underground
Founder & CEO Invited to Speak at the Exclusive
Underground Online Seminar
February 20th, 2013 The Howard Stern Show
Cuban raves about Tower on the Howard Stern Show
February 15th, 2013, San Diego Sport Innovators
Founder & CEO is invited to join the SDSI Advisory
alongside sports legends such as NBA All-Star
Bill Walton, the 1st World Champion of Pro Surfing
Peter Townend, and prominent action sports founders
of companies including SKLZ, LiquidForce, etc.
February 13th, 2013 The Price is Right
Paddle Board's Prize Package Featured on the Price
February 8th, 2013 Press Release
Allison Dundovich Hired as Director of Digital Strategy for Tower Paddle Boards
January 30th, 2013 Amazon.com
selected as 1 of 4 spotlighted out of over 250,000
December 31st, 2012 Press Release
Introduces New 14' Inflatable Racing/Touring Paddle
September 15th, 2012 The Hollywood Reporter
Paddle Boards featured in Hollywood Reporter article
on Shark Tank
September 14th, 2012 TV.com
singled out as "Sometimes the Craziest Sh*t
Turns Out to Be the Best Investment"
September 14th, 2012 Entrepreneur Magazine
Shark Tank Effect: Top Success Stories from the
First 3 Seasons
September 4th, 2012 Press Release
success since being on Shark Tank
July, 2012 Miami Living Magazine
iSUPs featured in "Hot Products" section
of Miami Living
June 4th, 2012 Forbes
Tank Roundtable - Their Best and Worst Deals
Mark Cuban lists Tower as one of his best Shark
Summer Edition, 2012 University of San Diego
Ventured: Would-be Entrepreneurs Face Angel Investors
July 13th, 2012 Press Release
Board Photo Contest by Tower Paddle Boards for Free
Inflatable Board Give-away
May 30th, 2012 SUP Magazine
Descents Partners with Tower SUP to take Cancer
April 20th, 2012 Volusion
Paddle Boards Survives Shark Tank, Makes Millions,
with Help of Volusion
Spring Edition, 2012 Western Washington
University Window Magazine
April 18th, 2012 University of San Diego
V2 ("Venture Vetting")
Keynote Speech by Tower CEO Stephan Aarstol
April, 2012 Bellingham Business Journal
| Stephan Aarstol: The Whatcom native and entrepreneur
swims with the sharks on national TV
March 30th, 2012 Western Front
Alumnus Feeds the Business Sharks on ABC: Paddleboard
entrepreneur receives $150,000 to expand his company
March 16th, 2012 San Diego Union Tribune
Diego Enterpreneur on 'Shark Tank' Tonight
March 16th, 2012 ABC's Emmy Nominated 'Shark
Paddle Boards Pitch to the Sharks
airs to 6+
Million ABC Viewers
March 15th, 2012 KOMO 4 News
Mary Nam interviews Tower CEO Stephan Aarstol about
March 14th, 2012 Bellingham Herald
Deming man on ABC's 'Shark Tank'
January 15th, 2012 Press Release
Stand Up Paddle Board in Innovative 6” Design
Introduced by Tower SUP
December 31st, 2011 Press Release
Start-up Tower Paddle Boards Eclipses its Goal of
$250,000 in Sales During 1st Year of Operation
August 4th, 2011 Cool Material
Up Paddle Board giveaway on CoolMaterial.com by
July 30th, 2011 Press Release
SUP Brand Tower Paddle Boards' Official Launch Party Filmed by ABC's Shark Tank
June 15th, 2011 Press Release
Fiber SUP Paddle Sold Direct Introduced by Tower
June 9th, 2011 Press Release
Fausset Named Director of Marketing for Tower Paddle
May 10th, 2011 Press Release
Paddle Boards Making Waves in Booming SUP Market
September 2nd, 2010 in The Beach & Bay
Press (San Diego)
business looks to make splash in paddleboard sales