Tower G-SUP Paddle Board Tower iSUP Paddle Board
Paddle Board Selector
Tower Paddle Boards Press

The Manufacturer Direct SUP Company

Save $400 on SUP Boards and $100 on SUP Paddles, Nationwide.

Tower is an SUP manufacturer offering direct pricing on the best stand up paddle boards, carbon fiber and wooden SUP paddles, flatwater paddleboarding accessories, stand up paddle surfing gear, and even inflatable SUP surfing boards. Shop online worldwide or visit our San Diego store where you can learn how to stand up paddle board with lessons or paddle board rentals.

SUP Manufacturer Tower Paddle Boards
*Few economies of scale on bulky, light freight

 

The Quality Option

Highly considered shape, finish, & significant high-end features.

The Stylish Choice

Clean, head-turning, triple-stringer 1960s surfboard looks.

The Smart Money

Buy direct and save $400+. >> learn more

People Love Tower SUP Boards! see more video reviews
SUP Review
Nusha SUP Review
Julie SUP Review
WaltSUP Review
Kevin SUP Review

Stand Up Paddle Board Shopping... minus the clutter and confusion

For a customer that is simply looking for the all around best standup paddle board, the best inflatable SUP, the cheapest paddle board, the most classic wooden SUP paddles, the lightest carbon fiber SUP paddle, or the most economical standup paddle, there is a dizzying array of options in the SUP surfing and flatwater market. Often times choice is nice, but sometimes it can lead to paralysis by analysis. Ive been in your shoes shopping for SUP boards, paddles, and accessories, and this experience falls into the later. Thats really the impetus for starting Tower Paddle Boards.

With close to one hundred SUP board brands and dozens of stand up paddle brands, we figured someone needed to step in and clarify things for a prospective consumer. Wed simply identify the top company in each product category, and offer only their products. And where we felt we could add something ourselves, wed develop our own product, cut out the middlemen, and sell it direct. Nothing else! Wed identify and offer the highest quality brand of SUP boards surfing, SUP inflatables, and flat water boards, and wed identify and offer the highest quality brand of stand up paddles wood, carbon fiber, and fiberglass. Wed then identify and offer the best value in SUP boards, and the best value in paddles. Were not a superstore with the widest selection. Nor are we a cut-rate discounter at the sake of quality and customer service either. We may well offer some of the most expensive boards you can find anywhere, just as well offer you some of the most unbelievable prices on other boards. Dont confuse what we offer you just because were on the web. We just keep an eye on the market for you and help you get to the point. Thats how we prefer to shop, and we figure were not the only ones!

Direct to Consumer

Were truly a direct to consumer SUP retail company. We play in both the high-end and low-end of the paddle board market. Some boards we offer are contract manufactured in Thailand at the same factory that the premium brands (and premium priced) in surf and SUP use. Other Tower SUP boards target the value-conscious consumer and are contract manufactured in China at the same factories that the low-end (and sometimes accompanied by questionable quality) companies use. We import direct to San Diego and sell directly to the public at wholesale prices at our beachside San Diego retail location and online countrywide at the prominent TowerPaddleBoards.com.

The combination of direct local sales, yet massive worldwide reach due to our significant web presence gives the feel and expertise of buying from a local surf shop, yet the economics of scale advantages of buying direct from an SUP wholesaler. We leverage these competitive advantages to provide value at both ends of the market we bring down the price on high-end stand up paddle surfing boards (while matching quality), and bring up the quality on low-cost SUP boards (while matching prices).

The Tower Company

Tower Paddle Boards, or Tower (as in a lifeguard tower), is a dedicated stand up paddle boarding brand. As a San Diego based company strategically located in the heart of Southern California, our operations are at the epicenter of the worldwide surf culture for over half a century. Our SUP company was founded two blocks from the surf and seven blocks from Mission Bay, a paradise of over 4000 acres of stand up flat water paddling.

While we are physically intertwined within the surf community, our presence reaches around the world thanks to our management teams Internet savvy and eCommerce expertise. Whereas most SUP companies branched into the stand up market from the surf industry and bring with them that worldview, Tower comes from a broader consumer products and services background. Thus compared to the overwhelming majority of the SUP paddle, paddle board & accessories market, Tower is a little different. The Tower business model is not constrained by the 3-layer legacy surf shop distribution model that 95% of the SUP retail and SUP wholesale market is tied to. Untethered, we market & sell direct.

The SUP Triple Threat Part SUP surfing, part touring, and part full-body workout

Stand up paddle boarding, a sport that for all practical purposes didnt exist before 2005, was adopted by surfers in Hawaii as a way to spend more time in the water and also keep in shape during the offseason when the surfing waves were small. Get a carbon fiber canoe paddle and a longboard (one that could support someone standing on it) and simply standup paddle it around. The core and upper body workout was phenomenal, and while you could still catch waves, the waves werent an absolute requirement. SUP flatwater (stand up paddle flatwater) touring has an allure all its own. A stand up paddle boarder doesnt get wet, can move across the water three times as fast as a surfer paddling in the prone position, and has an advantageous perch to peer into water below. Not surprisingly, coastal SUP, in addition to river SUP and lake paddling, naturally lent itself towards exploration. A new triple threat sport was born part surfing, part exploration, and lastly, and most importantly, part phenomenal core body workout.

Because of this triple threat effect, stand up paddling is currently experiencing booming growth worldwide in areas with and without surf and regardless of water temperature. The market went from warmer coastal areas with waves to anywhere theres water. Insiders within the water sports industry are convinced it is destined to become the number two water sport worldwide, trailing only swimming.

Quite simply, SUP is surfing, evolved.

Buy a Stand Up Paddle Board Today!