The Manufacturer Direct SUP Company
Save $400 on SUP Boards and $100 on SUP Paddles, Nationwide.
Tower is an SUP manufacturer offering direct pricing on the
best stand up paddle boards, carbon fiber and wooden SUP paddles, flatwater
paddleboarding accessories, stand up paddle surfing gear, and even inflatable
SUP surfing boards. Shop online worldwide or visit our San Diego store where
you can learn how to stand up paddle board with lessons or paddle board rentals.
*Few economies of
scale on bulky, light freight
The Quality Option
Highly considered shape, finish, & significant high-end features.
The Stylish Choice
Clean, head-turning, triple-stringer 1960s surfboard looks.
The Smart Money
Buy direct and save $400+. >>
Stand Up Paddle Board Shopping... minus the
clutter and confusion
For a customer that is simply looking for the all around best standup
paddle board, the best inflatable SUP, the cheapest paddle board, the
most classic wooden SUP paddles, the lightest carbon fiber SUP paddle,
or the most economical standup paddle, there is a dizzying array of
options in the SUP surfing and flatwater market. Often times
choice is nice, but sometimes it can lead to paralysis by analysis.
I've been in your shoes shopping for SUP boards, paddles, and
accessories, and this experience falls into the later. That's
really the impetus for starting Tower Paddle Boards.
With close to one hundred SUP board brands and dozens of stand up paddle
brands, we figured someone needed to step in and clarify things for
a prospective consumer. We'd simply identify the top company in
each product category, and offer only their products. And where we felt
we could add something ourselves, we'd develop our own product,
cut out the middlemen, and sell it direct. Nothing else! We'd
identify and offer the highest quality brand of SUP boards surfing,
SUP inflatables, and flat water boards, and we'd identify
and offer the highest quality brand of stand up paddles wood,
carbon fiber, and fiberglass. We'd then identify and offer the
best value in SUP boards, and the best value in paddles. We're
not a superstore with the widest selection. Nor are we a cut-rate discounter
at the sake of quality and customer service either. We may well offer
some of the most expensive boards you can find anywhere, just as well
offer you some of the most unbelievable prices on other boards. Don't
confuse what we offer you just because were on the web. We just
keep an eye on the market for you and help you get to the point. That's
how we prefer to shop, and we figure were not the only ones!
Direct to Consumer
Were truly a direct to consumer SUP retail company. We play
in both the high-end and low-end of the paddle board market. Some boards
we offer are contract manufactured in Thailand at the same factory that
the premium brands (and premium priced) in surf and SUP use. Other Tower
SUP boards target the value-conscious consumer and are contract manufactured
in China at the same factories that the low-end (and sometimes accompanied
by questionable quality) companies use. We import direct to San Diego
and sell directly to the public at wholesale prices at our beachside
San Diego retail location and online countrywide at the prominent TowerPaddleBoards.com.
The combination of direct local sales, yet massive worldwide reach
due to our significant web presence gives the feel and expertise of
buying from a local surf shop, yet the economics of scale advantages
of buying direct from an SUP wholesaler. We leverage these competitive
advantages to provide value at both ends of the market we bring
down the price on high-end stand up paddle surfing boards (while matching
quality), and bring up the quality on low-cost SUP boards (while matching
The Tower Company
Tower Paddle Boards, or Tower (as in a lifeguard tower), is a dedicated
stand up paddle boarding brand. As a San Diego based company strategically
located in the heart of Southern California, our operations are at the
epicenter of the worldwide surf culture for over half a century. Our
SUP company was founded two blocks from the surf and seven blocks from
Mission Bay, a paradise of over 4000 acres of stand up flat water paddling.
While we are physically intertwined within the surf community, our
presence reaches around the world thanks to our management teams
Internet savvy and eCommerce expertise. Whereas most SUP companies branched
into the stand up market from the surf industry and bring with them
that worldview, Tower comes from a broader consumer products and services
background. Thus compared to the overwhelming majority of the SUP paddle,
paddle board & accessories market, Tower is a little different.
The Tower business model is not constrained by the 3-layer legacy surf
shop distribution model that 95% of the SUP retail and SUP wholesale
market is tied to. Untethered, we market & sell direct.
The SUP Triple Threat Part SUP surfing,
part touring, and part full-body workout
Stand up paddle boarding, a sport that for all practical purposes didn't
exist before 2005, was adopted by surfers in Hawaii as a way to spend
more time in the water and also keep in shape during the off-season when
the surfing waves were small. Get a carbon fiber canoe paddle and a longboard
(one that could support someone standing on it) and simply standup paddle
it around. The core and upper body workout was phenomenal, and while you
could still catch waves, the waves weren't an absolute requirement.
SUP flatwater (stand up paddle flatwater) touring has an allure all its
own. A stand up paddle boarder doesn't get wet, can move across
the water three times as fast as a surfer paddling in the prone position,
and has an advantageous perch to peer into water below. Not surprisingly,
coastal SUP, in addition to river SUP and lake paddling, naturally lent
itself towards exploration. A new triple threat sport was born
part surfing, part exploration, and lastly, and most importantly, part
phenomenal core body workout.
Because of this triple threat effect, stand up paddling is currently
experiencing booming growth worldwide in areas with and without surf and
regardless of water temperature. The market went from warmer coastal areas
with waves to anywhere there's water. Insiders within the water
sports industry are convinced it is destined to become the number two
water sport worldwide, trailing only swimming.
Quite simply, SUP is surfing, evolved.