Tower Paddle Boards Press


Media Contact: Stephan Aarstol 858.999.8570 |

Meet the Tower Management Team

Stephan Aarstol
Mark Cuban
Allison Dundovich
Galen Eckenroth
Stephan Aarstol
Founder, CEO
Mark Cuban
Investor, Strategic Advisor
Allison Dundovich
Director of Digital Strategy
Galen Eckenroth
Director of Operations
Ray Carrejo
Lauralee McIntyre
Celso Ezirio
Alice Zarka

Ray Carrejo
Director of Happiness

Lauralee McIntyre
Director of Communications
Celso Bemvenutti
Brand Filmmaker

Alice Zarka
Tower.Life Marketing Director


2014 Press

99 Designs
November 11th, 2014 99 Designs
99designs interviews Tower CEO, Stephan Aarstol

San Diego Business Journal
July 10th, 2014 San Diego Business Journal
Tower named the Fastest Growing Private Company in San Diego for 2014

April 29th, 2014 LadyLux
LadyLux interviews Tower CEO, Stephan Aarstol

Most Successful Shark Tank Companies
April 24th, 2014 TheRichest
Tower named #4 most successful company in the history of Shark Tank

March 2, 2014 WGN Radio (Chicago)
WGN Radio's Garry Meier Interviews Tower's CEO, Stephan Aarstol

January 29th, 2014 The Walrus
Kim & Nolan interview Tower CEO Stephan Aarstol on The Walrus Morning Show

Jaws of Success Article in the Union Tribune
January 27th, 2014 Union Tribune
Front page Business Section: Jaws of Success article

CNBC Street Signs
January 21st, 2014 CNBC's Street Signs
Street Sign's Amanda Drury & Brian Sullivan interview Tower CEO, Stephan Aarstol

January 15th, 2014 LinkedIn Experts
Tower CEO, Stephan Aarstol, is invited to contribute as a LinkedIn Expert


2013 Press


People Magazine Shark Tank Article Paddle Boards
November 11th, 2013 People Magazine (Sexiest Man Alive Edition)
Tower CEO, Stephan Aarstol, featured in Shark Tank's Big Winners

MacDirectory Fitness in Style Features Tower iSUPs
August 15th, 2013 MacDirectory
Tower iSUPs featured in MacDirectory's Fitness in Style Section

Is your company and industry leader?
August 6th, 2013 Forbes Magazine
Tower mentioned in a Forbes Magaine article, "Is your Company and Industry Leader?"

July 15th, 2013 Press Release
Tower Launches US SUP Factory, hires reknowned shaper Byron Olson

Entrepreneur Magazine Article by Stephan Aarstol
July 6th, 2013 Entrepreneur Magazine
Article on the importance of pricing by Tower CEO Stephan Aarstol

SUP Price Fixing Article
June 3rd, 2013 Fast Company
How Tower Paddle Boards CEO Stephan Aarstol went against the current, and battled [SUP] industry forces with innovation

Young Entrepreneur Article by Stephan Aarstol
June 3rd, 2013 Young Entrepreneur
Why Pricing Should Be Your First Focus, Not Your Last by Tower CEO Stephan Aarstol

May 31st, 2013 Cadre DC
"25 Remarkable People You Should Know About: MastermindTalks Edition" lists Tower's CEO alongside thought leaders such as Tim Ferris, Mark Ecko, A.J. Jacobs, James Altucher, and more.

Under 30 CEO Article by Stephan Aarstol
April 26th, 2013 Under 30 CEO
How to Build a High Quality Brand with an Affordable Product - Tower's Founder & CEO Stephan Aarstol discusses building the Tower brand in the paddle board industry.

SEO Expert Article in Forbes
April 9th, 2013 Forbes Magazine
Tower Founder & CEO quoted in a Forbes article alongside leading SEO experts

IdeaMensch article on Stephan Aarstol
April 8th, 2013 IdeaMensch
IdeaMensch interview with Tower Founder & CEO Stephan Aarstol

March 14th, 2013 Press Release
Tower Expands into prime San Diego beach retail location

March 1st, 2013 The Underground
Tower Founder & CEO Invited to Speak at the Exclusive Underground Online Seminar

Mark Cuban and Howard Stern Talk Tower Paddle Boards
February 20th, 2013 The Howard Stern Show
Mark Cuban raves about Tower on the Howard Stern Show

SDSI Advisory Board
February 15th, 2013, San Diego Sport Innovators
Tower Founder & CEO is invited to join the SDSI Advisory Board alongside sports legends such as NBA All-Star Bill Walton, the 1st World Champion of Pro Surfing Peter Townend, and prominent action sports founders of companies including SKLZ, LiquidForce, etc.

Tower on the Price is Right
February 13th, 2013 The Price is Right
Tower Paddle Board's Prize Package Featured on the Price is Right

Tower Press
January 30th, 2013
Tower selected as 1 of 4 spotlighted out of over 250,000 Amazon Sellers


2012 Press

December 31st, 2012 Press Release
Tower Introduces New 14' Inflatable Racing/Touring Paddle Board

SUP in the news
September 15th, 2012 The Hollywood Reporter
Tower Paddle Boards featured in Hollywood Reporter article on Shark Tank

September 14th, 2012
Tower singled out as "Sometimes the Craziest Sh*t Turns Out to Be the Best Investment"

SUP media
September 14th, 2012 Entrepreneur Magazine
The Shark Tank Effect: Top Success Stories from the First 3 Seasons

September 4th, 2012 Press Release
Tower's success since being on Shark Tank

September 4th, 2012 New Media Radio Hour
Rey Ybarra interviewed Tower CEO Stephan Aarstol

stand up paddle boarding press
August 29th, 2012 Good Morning San Diego
KUSI's Brad Perry spends the morning with Tower SUP

July 2012 Miami Living Magazine
Tower iSUPs featured in "Hot Products" section of Miami Living

paddle boarding business articles
June 4th, 2012 Forbes
Shark Tank Roundtable - Their Best and Worst Deals
Mark Cuban lists Tower as one of his best Shark Tank deals.

Summer Edition, 2012 University of San Diego Magazine
Something Ventured: Would-be Entrepreneurs Face Angel Investors

July 13th, 2012 Press Release
Paddle Board Photo Contest by Tower Paddle Boards for Free Inflatable Board Give-away

May 30th, 2012 SUP Magazine
First Descents Partners with Tower SUP to take Cancer Survivors Paddling

eCommerce for stand up paddle boards
April 20th, 2012 Volusion
Tower Paddle Boards Survives Shark Tank, Makes Millions, with Help of Volusion

Spring Edition, 2012 Western Washington University Window Magazine
Alumni Conversations

April 18th, 2012 University of San Diego V2 ("Venture Vetting")
Keynote Speech by Tower CEO Stephan Aarstol

Bellingham SUP
April, 2012 Bellingham Business Journal
Q&A | Stephan Aarstol: The Whatcom native and entrepreneur swims with the sharks on national TV

March 30th, 2012 Western Front
Western Alumnus Feeds the Business Sharks on ABC: Paddleboard entrepreneur receives $150,000 to expand his company

san diego stand up paddle boarding
March 16th, 2012 San Diego Union Tribune
San Diego Enterpreneur on 'Shark Tank' Tonight

Shark Tank on ABC SHARK TANK
March 16th, 2012 ABC's Emmy Nominated 'Shark Tank'
Tower Paddle Boards Pitch to the Sharks airs to 6+ Million ABC Viewers

March 15th, 2012 KOMO 4 News
News anchor Mary Nam interviews Tower CEO Stephan Aarstol about Shark Tank

March 14th, 2012 Bellingham Herald
Former Deming man on ABC's 'Shark Tank'

January 15th, 2012 Press Release
Inflatable Stand Up Paddle Board in Innovative 6” Design Introduced by Tower SUP


2011 Press

December 31st, 2011 Press Release
SUP Start-up Tower Paddle Boards Eclipses its Goal of $250,000 in Sales During 1st Year of Operation

August 4th, 2011 Cool Material
Stand Up Paddle Board giveaway on by Tower SUP

July 30th, 2011 Press Release
SUP Brand Tower Paddle Boards' Official Launch Party Features Midgets Serving Chips and Salsa

June 15th, 2011 Press Release
Carbon Fiber SUP Paddle Sold Direct Introduced by Tower SUP

June 9th, 2011 Press Release
Amy Fausset Named Director of Marketing for Tower Paddle Boards

May 10th, 2011 Press Release
Tower Paddle Boards Making Waves in Booming SUP Market

February 12th, 2011 in Made Man
Tower Fit ranked #1 in top ten list of stand up paddle boards


2010 Press

san diego sup
September 2nd, 2010 in The Beach & Bay Press (San Diego)
Local business looks to make splash in paddleboard sales



Articles on Stand Up Paddle Boarding

2012 SUP News

February 12th, 2012 in WREG News
Man Paddle Boarding Down Mississippi River

February 12th, 2012 in North County Times
Carlsbad: Pair plans to paddle from San Francisco to Coronado

February 9th, 2012 in SUP Connect
Danny Ching Will Hold SUP Clinic at NAC Race

February 8th, 2012 in Bangor Daily News
Midcoast adventurer aims to expand paddle boarding in Maine

February 5th, 2012 in Tampa Bay Times
Postcard-perfect paddleboarding comes only in her dreams

February 1st, 2012 in Surfwire
Over 600 Paddlers at the Hanohano 2012

January 31st, 2012 in Santa Cruz Sentinel
Stand up paddle boarding phenomenon is in full swing in Santa Cruz

January 26th, 2012 in ABC News 4
Paddle your way fit

January 12th, 2012 in Daily Record
Surfer plans to cross Irish Sea on paddle board for charity

2011 SUP News

December 12th, 2011 in The Leader
New sport from US stands out on water

December 1st, 2011 in New York Times
Stand-Up Paddle Boarding in the Virgin Islands

November 14th, 2011 in Hounslow Chronicle
Brentford Boarding Helps the Blind

October 31st, 2011 in New Zealand Herald
Standing up to the new water sport craze

August 29th, 2011 in The Inquirer Daily News
Well Being: Stand-up paddleboarding: A workout on water

July 2nd, 2011 in Tahoe Daily Tribune
Stand-up paddle yoga and fitness sweeps across the country

June 20th, 2011 in TransWorld Business
SUP sales up 165% from last year

2012 SUP News

August 21st, 2010 in The Florida Times-Union
Stand-up paddle boarding has become a big hit on the East Coast

July 20th, 2010 in the Wall Street Journal
Surf's Up: The Rise of Stand-up Paddle Boards

July 19th, 2010 in the New York Times
A Surfing Icon Embraces a Mellower Wave

June 20th, 2010 in the Los Angeles Times
Surfing industry sails into uncharted waters

Media Kit - Company Information and Downloads

The materials below are for use solely by the news media or partners. Tower Paddle Boards trademarks or logos may not be used as an endorsement or sponsorship without consent or partnership agreement. Downloading or copying Tower Paddle Boards logos or trademarks does not provide any ownership rights, titles or other interests.

Tower Word Mark

Tower Paddle Boards Logo

Tower Design Mark

Tower SUP Logo

Tower Combined Mark

Tower Stand Up Paddle Boards Logo

Tower Fit Stand Up Paddle Board

Tower Fit Stand Up Paddle Board

Tower SUP Profile

Tower SUP Board Profile




Tower Paddle Boards US Headquarters
845 Garnet Avenue
San Diego, CA 92109
(866) 622-4477