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Founded in 2010, Tower is a direct to consumer paddleboard brand based in Southern California. We eat, drink, and sleep the stand up paddleboard lifestyle and have a vision for the future of beach lifestyle products. We're so deep into the beach lifestyle that we actually office out of our San Diego waterfront event venue, the Tower Beach Club on Mission Bay in San Diego. As a direct to consumer brand, our prices are about half of what you'd pay in a traditional retail store. Take our SUP Finder Quiz to find your perfect board. We focus on only offering the finest quality products. We specialize in inflatable paddle boards, where we've been a pioneer and industry leader for the past decade. The incredible value proposition of great quality matched with direct to consumer pricing has lead to a good deal of success:
We ship worldwide. While we were founded in paddle boards, and that's still the primary focus of our business, we've taken our proven direct to consumer model in the paddleboard industry and expanded it to the larger beach lifestyle niche including: surfboards, skateboards, and our life changing electric beach cruisers.


People buy Tower products directly from us from anywhere in the world - through our website or by calling us. Being a direct to consumer brand allows us the freedom to do two things very well:
You Spend Less,
While We Spend More
We create amazing products at prices traditional companies can't match. We don't look at how cheap we can make something, or how everyone else makes something, we look at how awesome we can make something. We care less about what it costs to produce because we only have to mark it up once, whereas traditional retail products are marked up 4-5 times their manufacturing cost to account for their brand margin, wholesaler margin, retailer margin, and sales people commissions. As a result, we can afford to produce a superior product and sell it at nearly half the cost.
You Talk,
While We Listen
If you have a question, you email, call, or walk in and talk directly to us... the people behind the brand, who designed the product, who do the product testing, who know almost everything there is to know about the product. By talking and directly interacting with our customers every day, we have our fingers on the pulse of beach lifestyle consumers. If you have a suggestion, we're all ears. This helps us make our existing products even better, and develop amazing new products with head spinning speed to market. And, of course, if one of our customers ever has a problem, we fix it directly.

Management Team Principals

Stephan Aarstol

Founder & CEO

Mark Cuban

Investor & Strategic Advisor