Amazon Spotlights Tower as Star FBA Seller
San Diego, CA January 30, 2013 – The multinational e-commerce giant Amazon hand-selected Tower Paddle Boards to be one of the four spotlighted FBA (Fulfillment By Amazon) sellers out of over 250,000 after the company had only been using the selling platform for 6 months. As a result, Amazon flew Tower Paddle Boards’ CEO Stephan Aarstol to their headquarters in Seattle, WA for an exclusive interview to feature them as a an FBA success story.
“Once we really dug deep and developed a strategy -we ran with it” says Aarstol, “We saw results within the first month. All it really takes is some due diligence and genuine commitment.”
In just the first month of implementing Tower’s new Amazon strategy, sales increased by almost 400 percent. After finding success in Amazon US, Tower is now tapping into the multinational markets and developing a global Amazon strategy to include in their 2013 expansionary plan.
“It hasn’t been all rainbows and butterflies. We’ve had some awesome learning experiences along the way -and I’m sure our venture off into international markets this year will be an interesting and exciting one!”
About Tower Paddle Boards
Tower Paddle Boards (on the web at TowerPaddleBoards.com) is the manufacturer-direct stand up paddle boarding company. Tower forgoes the traditional distribution channel by cutting out retail entirely and only selling direct to market, so customers save $500 on SUPs.