Tower Crosses $10 Million Lifetime Sales Milestone
San Diego, CA January, 2015 - Tower reached $10 million in lifetime sales this month after just four years in business as an online manufacturer-direct stand up paddle board company. Tower disrupts the business model by being innovative with the distribution channel and marketing front, not just at the product level. The result is a direct-to-consumer value proposition that provides high-quality beach lifestyle products at a tremendous value.
Selling direct to consumers in the online space is the brainchild of internet marketing expert and Tower Founder and CEO, Stephan Aarstol, who weighs in on the milestone: “My initial business plan projected Tower would be an $11 Million company in 3 years from funding. Even though they rolled their eyes when I stated that on ABC's Shark Tank (having only $100K in lifetime revenue at the time), we're pretty close to that mark."
Aarstol and his team of nine are extremely optimistic about the future, with Aarstol noting: "The first ten million is the hard part. We got here with extremely constrained cash flows. Now we're playing with house money."
Tower has plans to expand its offerings for beach lifestyle enthusiasts and will be rolling out around 25 new products over the next several years. One thing you can count on is high quality at an affordable price.
$10 million in lifetime sales will be added to the growing list of accomplishments for the young brand, including a 2014 San Diego Business Journal award as the Fastest Growing Private Company in San Diego and being one of Mark Cuban’s best investments to date.
The Tower brand is well known within the US, and at an exponentially growing pace worldwide, as the purveyor of the beach lifestyle. Tower creates products and services that engage and inspire the human spirit. They disrupt markets with their value proposition of selling high-quality at low cost by leveraging their online marketing expertise and their direct consumer online business model.