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Tower Paddle Boards Shark Tank Update


San Diego, CA, September 4, 2012 - On September 28 at 8/7c, ABC’s Emmy-nominated show Shark Tank will air an update on how Tower Paddle Boards LLC turned a $150,000 investment into a $1.5 million business after the small start-up company signed a deal with billionaire Mark Cuban on the set of the show last season. Since the initial episode aired, Tower has experienced a sales increase of over 800 percent, seen its website traffic triple, and has recruited three new employees in an effort to manage the company’s growth. When Aarstol pitched his company to the Sharks in the Summer of 2011, lifetime sales for the company were at $100,000. The company’s sales for 2012 are now well over $1 million and on pace to exceed $1.5 million by year-end.

"I’m a business builder!” said Cuban after signing the deal with Tower Paddle Boards on the Shark Tank set, “I take small things and make them great things!”

A few months after the deal, Cuban was also quoted in naming Tower Paddle Boards as one of his best Shark Tank investments.

Tower Paddle Boards’ Founder Stephan Aarstol shares his reaction, “Talk about a David and Goliath story! After being up against the Sharks and facing intense rivalry by massive, established competitors in the white-hot stand up paddle board industry, our company not only survived but now we have a celebrity billionaire investor on board and our eyes set on becoming the industry leader!”

The update on Tower’s success story is scheduled to air on ABC’s Shark Tank this fall on September 28 at 8/7c. Shark Tank will also be featured as one of the nominees during the Primetime Emmy Awards Ceremony that previous Sunday, September 23.

About Tower Paddle Boards:

Tower (online at is a manufacturer-direct stand up paddle board brand with a design-centric focus. Tower is the brand, the importer, the shop, and the marketing arm, all in one. Tower intentionally forgoes the traditional surf/kayak distribution channel, which allows them to sell quality boards at roughly half the price of the competition.

About ABC’s Shark Tank:

In its fourth season, ABC's Emmy-nominated Shark Tank program airs on Friday nights 8/7c. The Shark Tank season premier is on September 14th, 2012. Viewership was regularly between 5-6 Million viewers during season 3, and it was consistently one of the top shows in America on Friday nights.