After being named the #1 Fastest-Growing Private Company in San Diego in 2014, Tower set off on an ambitious goal to expand the company into a much broader beach lifestyle brand. Enter Tower.Life, our accessible online publication providing resources and inspiration to live a happy, balanced life; fueled by our passion for the beach lifestyle. Tasked with growing the Tower.Life brand and delivering compelling content to our readers is Marketing Director, Alice Zarka.
With a resume chock full of branding, editorial and analytical experience, Alice is a jack of all trades when it comes to digital communication. Alice’s tireless commitment to understanding the digital landscape paired with her natural talent for storytelling and connection is sure to bring the Tower.Life brand to beach lifestyle enthusiasts worldwide. Prior to joining the Tower team, Alice enjoyed a career in branding, digital and traditional marketing, and social media.
Alice was born and raised in Kansas, where she earned a degree in Journalism & Strategic Communications from The University of Kansas. Never of the belief that she was meant to live a landlocked life, Alice relocated to San Diego in summer 2014. She has been quick to embrace the beach lifestyle and is thrilled to be working for a company where she can combine her two biggest passions to connect beach enthusiasts around the world.