SUP Boards & SUP Paddles Showroom

SUP Boards from $499 | eBikes from $1695 | surfboards from $292 | Sunglasses from $45

1010 Santa Clara Place, San Diego, CA 92109

Phone - (858) 375-5127

Regular Hours (Oct 1-May 31): Mon-Fri: 1pm-5:30pm, Sat & Sun: Closed
Summer Hours (June 1-Sept 30): Mon-Fri: 8:30am-1:30pm, Sat & Sun: Closed


Opened in 2019, Tower’s 4300 square foot indoor/outdoor Tower Beach Club is a glimpse into the future of what a physical presence for an online direct to consumer brand can look like. More akin to an art exhibit than a traditional surf shop, the Tower Beach Club and Showroom is an artfully designed event space, retail showroom, beach style lounge, and home to our corporate offices on the bay front in Mission Bay.

Founded in 2010 as a direct to consumer stand up paddle board ("SUP"), Tower Paddle Boards offers incredible value on best in class epoxy paddle boards and inflatable paddle boards. Because we only sell direct to consumer, our prices are about half of what you'd find in a traditional retail store. We ship our inflatable SUPs worldwide. The incredible value proposition we represent has lead to over $36 Million in sales as of 2020, and has lead to a good deal of success:

If you're in San Diego just down the coast, you can save time in shipping by picking up SUP boards and SUP paddles right in our beachfront showroom in Mission Bay. 

Factory Direct Retail Showroom

All Tower direct to consumer products including SUP boards, SUP paddles, stand up paddle boards accessories, skateboards, sunglasses, eBike, bikes, and everything beach lifestyle are available to shop, buy, and carry out the door. Product specialists with detailed product knowledge on paddleboarding are always on hand during store hours to provide all the details you desire.

Tower Beach Club Event Space

Our showroom doubles as a very unique event space right on the water in San Diego. We host everything from exclusive weddings, private parties, company picnics, or event corporate off-sites. We've done events for 30 people and 1400 people. Learn more here >> 


Tower's Corporate Headquarters

Our stylishly appointed executive offices for all our business units (Tower Beach Club, Sunglasses By Tower, Tower Electric Bikes, and Tower Paddle Boards) lives within the walls of our Tower Beach Club and Showroom so we can stay as close as possible to our customers. We pride ourselves on being highly accessible, so stop by and say hi.

Location Map

We're a few blocks from the ocean in Pacific Beach, and right on the bay front in Mission Bay.