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Paddle Board Direct to Consumer Brand Soars

SUP Start-up Tower Paddle Boards Eclipses its Goal of $250,000 in Sales During 1st Year of Operation

San Diego, CA December 31, 2011Stand up paddle board company , Tower Paddle Boards, has reached $250,000 in sales during its first year of operation. This should be no surprise considering that stand up paddle boarding, also known as SUP, is the fastest growing water sport in the world.

“2011 proved the value proposition of our business model and we're ahead of our projections,” said Stephan Aarstol, owner of Tower Paddle Boards, “but as a start-up we weren't really on the map yet nationwide, plus we missed about half the season as we didn't ship the first Tower boards until July. This upcoming year will be a far better indicator of where Tower is going.”

Tower has seen most of its’ sales from the Tower Fit 9’10”, a purposely designed and well conceived all around stand up paddle board . It suits beginners learning to SUP as well as people wanted to get more into surfing. The Tower Fit 9’10” was designed by a local shaper in San Diego, a 25-year veteran surfboard shaper that’s been featured in Surfer Magazine. It's intentionally different from most boards on the market, which typically feature dimensions 11'-12' long, 30" wide, and 4 1/4" thick. The Tower Fit 9’10” design is significantly shorter, wider, and thicker, and thus has better floatation and is much more stable. It’s also substantially lighter making it much easier to transport and store.

“I’ve lived on the beach my whole life and have been looking to get into a new water sport,” said Tricia, Tower Paddle Boards’ customer “I was very excited when I learned about paddle boarding and chose to purchase with Tower because of their innovative design and unbeatable price.”

Tower uses a manufacturer direct business model, which cuts retail and corporate markup out of the equation. A customer is essentially getting a $1200 board for almost half of the cost. Tower also offers flat rate shipping of $89 to anywhere in the country. The popularity of the sport, Tower’s innovative design, and their business model have all contributed to the success they have seen in their first year of operation.

About Tower Paddle Boards

Tower Paddle Boards (on the web at is an emerging design and innovation leader in flat water SUP and paddle surfing boards, SUP paddles , stand up paddle board accessories , and surf wear. Their flagship retail SUP shop in San Diego carries the Tower brand as well as other SUP boards and stand up accessory brands.